The Manager of Dell IdeaStorm Talks About How It All Started
via myragantv.com
I'm in the process of researching how crowdsouring platforms work for the enterprise. Found this Ragan gem - the community manager from Dell IdeaStorm talks about the interface and backend management. Worth watching!
Big takeaways:
- Dell approaches IdeaStorm from a cultural standpoint not direct ROI (Surprised).
- The day-to-day site management is one community manager and one staff tasked with sharing comments and ideas throughout the company (Impressed).
- Dell has a 40-person, cross-functional OEO team to engage customers across social channels (Very impressed.)
